By Jon Holiday – Owner/Consultant, Radio Consulting Services Part 1 was about the inbox. Part 2 was about the street. Now let’s talk about your stations digital presence beyond email....
By Jon Holiday – Owner/Consultant, Radio Consulting Services In Part 1, we talked about owning digital space, specifically the inbox. Now let’s talk about physical visibility. Here’s a hard question:...
By Jon Holiday – Owner/Consultant Radio has a visibility problem. For most people, we exist only in their car. When the dashboard turns off, so do we. That’s not marketing....
By Jon Holiday, Owner/Consultant When a long-running, highly popular syndicated morning show retired, it left more than an empty studio, it left a relationship gap with listeners. One of our...
by Jon Holiday Owner/Consultant As the recent Winter Storm Fern swept across much of the eastern United States, radio once again demonstrated a core strength that directly impacts its long-term...