By Jon Holiday
As 2025 winds down, I’ve been reflecting on this remarkable business of ours. I’ve programmed radio for many years; long enough to watch trends rise, fall, and reinvent themselves. Some changes have been great, others less so. But one thing has never changed: I’m still as energized today as I was the day I started.
A huge part of that energy comes from working with genuinely great clients. Your passion, dedication, and creativity fuel what we do at Radio Consulting Services every day.
Learning From the Best
These are some of the most widely recognized, well-run, and highly respected radio stations in the United States, based on programming execution, ratings consistency, talent development, branding strength, and operational excellence. These stations are frequently cited in industry trades, awards, and consultant circles as examples of strong leadership and strategy.
KOIT 96.5/San Francisco – Mainstream Adult Contemporary
Exceptionally consistent performer
Dominant during the holidays; clean, listener-focused imaging
KIIS-FM/Los Angeles – CHR/Pop
Strong brand equity, highly consistent imaging, and top-tier talent legacy.
Even after talent transitions, the station remains exceptionally well-operated.
KYGO 98.5/Denver – Mainstream Country
Often #1 or near the top of the market.
Strong consistency, premium talent, and outstanding music strategy.
KISW 99.9/Seattle – Mainstream Rock
A model rock station with a strong morning show and steady ratings.
Great mix of authenticity, humor, and brand attitude.
Why These Stations Stand Out
Across formats, the best-run stations typically share these traits:
- Disciplined music and content strategy
- Clear brand identity and purpose
- Strong PD and GM leadership
- Top-tier talent and talent coaching
- Consistency in execution—clocks, imaging, promos
- Community involvement
- Data-driven decisions combined with gut-level programming skills
- Adaptability in changing listener habits
A Client Example — The Power of Local
We’re fortunate to advise stations in diverse formats in markets across the country. These stations operate in environments with strategy, discipline, and innovation. And yet they continue not just to survive, but to thrive.
After carrying a 24/7 network format for six years, in the Fall of 2024, we helped one of our clients relaunch their Classic Rock station with local programming. This station is staffed around the clock by local in-house talent, has excellent imaging, great processing and elite promotional execution. Less than a year later, this station debuted at #2 12+ and top 4 in every major demo and daypart in its first ratings survey!
What set stations like this apart?
- Relentless focus on audience connection
- Smart, strategic music architecture
- Local relevance that no algorithm can duplicate
- Talent that drives habit, loyalty, and personality
- Leadership that embraces evolution rather than fears it
Every time we work with these best-in-class stations, I learn something new. And I’m proud to bring those insights to the clients we serve. That’s radio. That’s local. That’s why what we do matters.
A Business Still on the Move
Yes, radio faces challenges. Yes, competition is fiercer than ever. And yes, the industry has its imperfections. But there are also many rays of sunshine. Technology is advancing. Localism is growing stronger. Innovative ideas are breaking through. And stations that think creatively are winning. As we look toward 2026, I see far more reasons for optimism than pessimism. The operators who adapt, plan, and execute with intention are building a very bright future.
THANK YOU! Thank you for your trust, your partnership, and your dedication to your listeners and communities. Here’s to a strong finish to 2025 and an even brighter 2026 ahead.
About Radio Consulting Services
Radio Consulting Services is the multi-format consulting and programming services company advising stations on how to grow their audience. Every day, our winning Programming and Consulting team keeps radio stations on top. For more information on how Radio Consulting Services can help your company gain more listeners, achieve higher ratings and grow revenue, contact info@radioconsultingservices.com