By Jon Holiday ~ Owner Radio Consulting Services
Looking back on this past year, these were the topics of our top five most-read newsletters of 2025. Here they are, counted down from number 5 to number 1.
5. Love and Passion for the Airwaves: The Heartbeat of Radio (February 2025) After 30+ years as a programmer and consultant, to this day I have a love for radio and still look forward to starting my day… every day. Perhaps it’s because once I discovered radio and began my career, it’s been all I ever wanted to do!https://conta.cc/3PP8NEk
4. Rethinking “Local” in Radio: What Listeners Really Mean (October 2025) For decades, radio has proudly worn the badge of being “local.” And it’s true—listeners see radio as an essential source of local information. But if the industry wants to maintain that reputation and build lasting value for advertisers, we need to ask: What does “local” actually mean to our audience?https://conta.cc/4oRf82c
3. Can Non-Salespeople Sell? People Succeed Wherever Their Passion Lies (January 2025) So, if I seem skeptical when you ask me if I think your next on-air hire might handle sales on a “part-time” basis, I hope you’ll understand that I’ve seen how this plays out again and again. https://conta.cc/3AT3G2c
2. Personalities Matter: More Than Ever (September 2025) Radio can’t out-stream Spotify, but it can out-connect it. Strong personalities, local relevance, and genuine listener relationships remain our strongest differentiators. The more we double down on those, the better our chances of not just surviving but thriving. https://conta.cc/45xnB1P
1. Radio in 2025: Still Strong, But Daily Habit Slipping (June 2025) Radio remains a cornerstone of American media, with 76% of adults tuning in to AM/FM at least occasionally. Yet in today’s on-demand world, frequency is slipping—fewer listeners make radio part of their daily routine. The challenge for stations? Earning back that daily habit. https://conta.cc/3HlpC8Y
About Radio Consulting Services
Radio Consulting Services is the multi-format consulting and programming services company advising stations on how to grow their audience. Every day, our winning Programming and Consulting team keeps radio stations on top. For more information on how Radio Consulting Services can help your company gain more listeners, achieve higher ratings and grow revenue, contact info@radioconsultingservices.com