Generation Z Is Excited About Radio!

By Jon Holiday ~ Managing Partner Radio Consulting Services

I want to share some great news with you. Generation Z is excited about radio! The articles stating the demise of radio are greatly exaggerated.

Recently, I had the opportunity to meet my next-door neighbor’s granddaughter. She’s 14 years old and is excited about the radio industry. Lily lives in the Milwaukee area and shared with me she’s known she wants to pursue a career in radio since she was 7 years old. That’s pretty impressive for someone who is just starting high school.

She asked me if there were things that she could do now to get started on learning about the business. I recalled that I still had my instruction book from back in the day when I used to privately teach individuals interested in a radio career. The book was full of information, quizzes, and practical exercises. So, I gave it to her and told her that she could read the book, take the quizzes, and practice the exercises.

She said she has been reading the daily school announcements over the PA system. I suggested she start a podcast. While podcasts are entertaining (I regularly listen to them myself) and continue to receive press as the “next big thing”; they aren’t a replacement for radio, but a complement to it.

Today’s podcasters are tomorrow’s radio stars! If you work in the radio industry you need to know that there is a love for the medium among Gen Z.

If you have college students in your area or children of friends, encourage them to perfect their skills, maybe give them a start as an intern at your station and some board-op time to practice their skills.

The interest in radio is there with Generation Z, and like generations before, they needs help and encouragement to grow. It’s up to us in the radio industry to help them learn so they can become the future of radio.

Enthusiastic note from Lily:

lily note

About Radio Consulting Services

For nearly a decade, Radio Consulting Services has provided programming, music, marketing and promotional direction to stations all over the United Stations and Canada.

Radio Consulting Services is a multi-format consulting and programming services company advising stations in various formats on growing audience.

For more information on how Radio Consulting Services can help your company gain more listeners, achieve higher ratings and grow revenue, contact us.