Choosing the best name for a radio station

Jon Holiday ~ Owner, Radio Consulting Services

We’ve recently been working with several clients who have changed the branding of a station or are about to launch a new brand. We’ve probably named dozens of stations over the years.

Choosing the best name for a radio station requires careful consideration and strategy. Here are some steps to help you choose the right name:

Define your target audience: Knowing your target audience is key to choosing a name that resonates with them. Consider their demographics, preferences, and listening habits.

Reflect your brand image: The name should reflect your station’s brand image and market positioning. Consider your programming format, target audience, and unique selling points.

Keep it simple: Choose a name that is easy to say, spell, and remember. Avoid names that are too complex, difficult to spell, or easily confused with other stations.

Consider legal and trademark issues: Make sure your chosen name is not already in use by another station or protected by a trademark. Conduct a trademark search and consult with a legal professional if necessary.

Test it with your target audience: Consider testing your chosen name with a sample of your target audience to get feedback on how well it resonates with them.

Keep it memorable: Choose a name that sticks in people’s minds and helps establish your brand in the minds of listeners.

Be creative: Be creative and imaginative when choosing a name. Consider word play, puns, or a unique twist on common words or phrases. Remember, the name of your station is a critical part of your brand identity, so take the time to choose a name that accurately reflects your station and appeals to your target audience.

About Radio Consulting Services

Radio Consulting Services is the multi-format consulting and programming services company advising stations on how to grow their audience. Every day, our winning Programming and Consulting team keeps radio stations on top.  For more information on how Radio Consulting Services can help your company gain more listeners, achieve higher ratings and grow revenue, contact Jon Holiday. or 303-690-9093