107.3 The Drive

Start-up rapidly becomes popular

Challenge

On January 3, 2017, 107.3 The Drive signed-on as a brand-new Classic Rock station in the shadow of Columbus, Ohio. Although the station would fill a void for the format in the local market. It was going to need superior execution due to a heritage competitor about 50 miles away.

Radio Consulting Services began as 107.3 The Drive’s consulting and programming partner in 2016. Radio Consulting Services created a strategic plan followed by online music research and through on-going support ensured execution and implementation. 107.3 The Drive quickly became an incredibly popular station in the market.

Company: 107.3 The Drive – A V-Teck Communications Corporation Station

Location: West Central, Ohio

Client Since: 2016

Solution

Radio Consulting Services began as 107.3 The Drive’s consulting and programming partner in 2016. We created a strategic plan followed by online music research and through on-going support ensured execution and implementation. 107.3 The Drive quickly became an incredibly popular station in the market.

Timeline

2016: Created Strategic Plan

2016: Conducted Online Music Research

2016: Imaging was created for the Classic Rock format

2017: Following stunting, 107.3 The Drive launches

2017: Station adds personality line-up

2017: Station becomes promotionally active; becomes involved in local events

2017: Station becomes popular with local audience rapidly

2018: Revenue grows

2019: Station continues to grow audience and revenue

“Jon and Radio Consulting Services did a fantastic job on the launch of 107.3 The Drive. Working with us through our stunting period, the launch and beyond. We look forward to working with Radio Consulting Services through the next phase of our development.”

– Lou Vito President – V-Teck Communications Corporation

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